Social Media Marketing - Online Course

The internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined.

Did You Know?

Social Media for Business

Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction.

So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites

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Our RoSPA, IATP, IFE, IIRSM & CPD approved courses are owned by VideoTile Learning Ltd and are distributed under licence.

Who is This Course Suitable For?

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool.

The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.

Social Media for Business

Course Content

  • Module 1 - Introduction
  • Module 2 - What is Social Media?
  • Module 3 - Introduction to POST Methodology
  • Module 4 - Websites and Microsites
  • Module 5 - Facebook
  • Module 6 - LinkedIn
  • Module 7 - Twitter
  • Module 8 - Blogging
  • Module 9 - Video
  • Module 10 - Bringing it all Together
  • Module 11 - Is Social Media Worth It?

Duration: 100 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).


The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.

Recognise which social media platforms are best for each client and their social media goals.

You will learn how to develop and implement a social media strategy that is suited to your brand proposition and target customer. 


Beyond this topic we offer a range of other social media courses for business that could all be useful in developing and improving your skills in social media marketing.

Directly complimenting this course are Facebook for Business and Linkedin for Business and Search Engine Optimisation for Business.

Social Media for Business

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