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Sales Skills Training

Sales Skills Training

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Target audience

This sales training course is aimed at people who are new to selling or who need to update their sales skills. This sales skills training course will help improve the skills of staff at all levels within the workplace e.g., managers, team leaders, supervisors and front line staff.

Sales Skills training will provide the skills and knowledge required to work within a sales environment that generates results.

Course outline

Professional selling skills focuses on what is needed to help staff to sell more. And, the sales training topics will concentrate on what is selling and will discuss a range of sales techniques.

The following sales training topics covered within the sales course outline..

What is selling –The sales course begin by focusing attention on professional services and the reasons why people don’t buy 

The Selling Equation – This section outlines the selling equation. The sales course explores how to deal with attitude and how to manage first impressions. The course will then explore how to influence buying decisions and behaviour.

Stages of a sales call – The sales course will explore the sales call. And, then explore the AIDA Formula. The course will examine presentation skills and the notion of believability.

Communication skills – This section explores core sales skills. These include:

– Getting Information
– Questioning Skills
– Powerful Words For Questions
– Pitfalls In Questioning
– Listening Skills
– Active Listening

Client expectations – This section discusses client questions, wants and needs. Selling features and benefits. And, the section concludes by looking at how to handle objections by using transitions.

Documents – The part of the course outlines the client record card and how to craft a proposal. Next, the course focuses on buying signals and the role of price.

Closing the sale – The final section of the course focus on effective closing techniques and the role of non-verbal communication. This section also focuses on eye contact, personal space and not losing the sale.

Learning objectives

Upon completion of this course in sales skills, your staff will be able to:

– Identify the main obstacles that can block sales.
– Understand the nature of selling viewed as a process.
– Understand a range of sales techniques.
– Use these techniques to build an effective sales process.
– Deliver better sales results.