Social Media Training Course

Practical & comprehensive online social media training course. In this online social media for business course, you will learn useable methods for maximising your social media marketing.

Course Details

A quote from Wikipedia, the free encyclopedia which best describes digital marketing
 
"Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
 
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient."
SNEAK PEEK: YouTube for Business: Boosted Posts

Social Media Training Course

This social media course includes the following modules, Facebook for Business, LinkedIn for Business, Twitter for Business, YouTube for Business, Google + for Business, Pinterest for Business 

Facebook for Business Since its initial rise to prominence, Facebook has impacted the marketing world dramatically. This online training program teaches you how to effectively use Facebook as a part of your marketing plan. This course walks you through the process of creating your business page and how to use it to increase product exposure and improve sales. Additionally, you'll learn about paid Facebook Ads and how to fine tune your company content to fit your audience.
 
LinkedIn for Business LinkedIn sets itself apart from its peers in the social networking space with its direct focus on business. Our LinkedIn for Business online training course details how to best use this social network to your advantage. The course covers the advantages of groups and subgroups as well as how to properly engage in discussions. Find out how LinkedIn can help your business grow now.
 
Twitter for Business After Twitter launched over the Summer of 2006, it quickly grew to become one of the largest social networking services in the world. This online training program teaches you how to harness this vast social network to help your business. Twitter gives your business a voice and a chance to interact with customers in real time. To top things off, this online training course details how to effectively use Twitter in your digital marketing plan. 
 
YouTube for Business When most people hear the term, "search engine," most immediately think of Google, Yahoo, or Bing. What people often forget, however, is YouTube. In reality, YouTube sits near the top of the list as the world's second most used search engine. These online video tutorials walk you through the process of setting up and using your YouTube account. In addition to basic functions like how to create and publish videos, you'll also learn how to maximize your channel for SEO.
 
Google + for Business Google+ for business details how to best manage your Google+ account to the benefit of your business. After all, when properly used, a Google+ account can boost your online visibility tremendously. This online training course explores the demographic specifics and the technical tools within Google+ that aid your marketing campaign. Additionally, you'll learn what to consider before you set up your Google+ profile and how to manage your Circles and Groups. 
 
Pinterest for Business This course explores the features that make Pinterest a unique platform in the social media space. The Pinterest for Business online video training course details Pinterest's demographics to give you a better understanding of its audience. This insight provides you with the information you need to develop a successful Pinterest marketing strategy. Finally, learn the specifics of creating your profile and managing your board to grow your business.

Author: Fran Irwin, Runtime: 1hrs. 96min. Lessons: 156

SNEAK PEEK: LinkedIn for Business

 

I would recommend some excellent books for you to read such asSocial Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTubePaperback – 8 Mar 2016 by John Williams (Author)

Take your business to new heights with up-to-date social media marketing - Updated for 2017! 
 
How can 'Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube' help you achieve this? 
  • Learn how to grow an engaged and supportive following on Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn.
  • Tell your story and get your brands message across in a way that consumers enjoy and even look forward too.
  • Develop the skills needed to turn media consumers into paying customers
  • Learn the key demographics of each social media platform and how to use this to your advantage
  • Learn how to target your marketing to very specific groups of people for increased engagement and conversion
  • Learn how to improve your bottom line with more efficient marketing and cheaper customer acquisition
  • Take your business or brand to the Stratosphere!
  • Ideal for businesses of all sizes, brands and even personal pages
It’s time to take your social media channels to new heights. It's time to grow your business the right way. Get relevant and dominate your platforms in 2016! 
 
Another book I would recommend you read is, "Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More" Paperback – 30 Nov 2015 by Mr Tim Kitchen (Author), Yvonne Ivanescu (Author), Luke Nicholson (Editor)
 
***THE #1 DIGITAL MARKETING BESTSELLER NOW UPDATED - INCLUDES IN-DEPTH INSTRUCTIONS FOR FACEBOOK & INSTAGRAM ADVERTISING***
 
Please Note: This Book Comes With Lifetime Email Updates And A Free Expert Review Of Your Website And Marketing With A Personalised Strategic Plan To Increase Your Business Visibility. 
 
Social Media offers businesses an unprecedented opportunity to listen, join and shape conversations between prospects and customers, free of charge. We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. 
 
But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? 
 
Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. 
 
Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. 
 
Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. 
 
From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. 
 
As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. 
 
So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

Learning Objectives

Content covered

Facebook

LinkedIn

Twitter

YouTube

Google+

Pinterest for business and its significant impact on marketing.

You will be able to increase product exposure and improve your sales by creating a business profile, worthy Ads, and more. Understand how to reduce your marketing expenses through planning your budget and customizing your target audience. You will be able to fine tune your target audience and link your company content to other social media outlets.

 

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