Digital Marketing – QQI Level 5

The majority of companies are still using digital marketing without a strategic approach and possibly one of the reasons is the fact it is still relatively new. It is highly possible many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing.

Course Details

Digital marketing and Social Media is now widely used, and technology such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming a much more popular method using IT technology.

The purpose of this digital marketing course is to equip you with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.

The customer is doing much more of their research into products and services and it is very popular for higher-priced items as well as consumable goods like groceries and makeup online. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.

Digital Marketing - QQI Level 5

Watch our short video outlining some of the many digital marketing tools

I would recommend you read the following books, "Digital Marketing" Paperback – 26 Nov 2015 by Dave Chaffey (Author), Fiona Ellis-Chadwick (Author)

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
 
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
 
I would also recommend, "Digital Marketing in 2017": 107 Experts Share Their Top Digital Marketing Tips for 2017 Paperback – 30 Jan 2017 by Mr David Bain (Author)
 
On December the 8th 2016, David Bain brought together 107 leading experts as part of 1 not-to-be-missed live show, where they all shared their number one, actionable digital marketing strategies for 2017. And this very book, Digital Marketing in 2017 shares, categorises and expands on everything discussed during that unique online show. Digital marketing never stands still. What once may have worked exceptionally well a couple of years ago may actually be detrimental to your business today. So how do you stay on top of things and focus on what s working now? Reading and implementing tactics currently successfully used by experts in their field is surely one of the best ways, and that s precisely where this book, Digital Marketing in 2017 comes in. David Bain brings together a collection of experts who are actually walking the walk when it comes to marketing their and their client s businesses successfully online. People like John Lee Dumas from EOFire, Yaro Starak from Entrepreneur s Journey, Natalie Sisson from Suitcase Entrepreneur and Amy Schmittauer from Savvy Sexy Social are all world-class digital marketing doers. You then have the world s leading agency thinkers. Such as Eric Enge, Aleyda Solis, Lexi Mills and Mike King. And contributors who run successful marketing technology companies, such as Mike Mindel from Wordtracker, Cosmin Negrescu from SEO Monitor and Emeric Ernoult from Agora Pulse. However, it s rather unfair to start picking individuals out from the dazzling crowd. Just because names are more famous in certain circles doesn't t necessarily mean that they offer the best advice in this book. There many of the 107 contributors to this book who you might not have heard of, who you should pay just as close, if not closer attention to. This isn't a book of theory. Just as in his podcast, (Digital Marketing Radio) in this very book, David Bain has created is an actionable resource that you can easily understand, enjoy and utilise to quickly impact your own business. Read it, implement it, and reap the benefits.

Learning Objectives

At the end of this course learners will be able to;

• Understand what makes digital marketing unique

• Differentiate digital marketing from traditional marketing practice

• Identify digital marketing strategies and how they integrate with traditional marketing

• Outline the stages of analysis, development, implementation and control of digital marketing campaigns

• Identify a range of e-tools and show how they are used in digital marketing campaigns

• Outline strengths and weaknesses across a range of e-tools

• Develop customised digital marketing campaign to include the use of e-tools

• Evaluate the effectiveness of campaigns using analytical e-tools

• Understand how to plan a digital marketing campaign from inception to completion

• Choose appropriate e-tools to implement a digital marketing strategy

• Monitor digital marketing campaigns using e-tools. • Develop appropriate client management and relationship skills

COURSE OUTLINE