HOW TO REDUCE CUSTOMER FEARS

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HOW TO REDUCE CUSTOMER FEARS

HOW TO REDUCE CUSTOMER FEARS

Introduction

As an entrepreneur, business owner, start up or sales representative you work to gain customers or clients. Knowing what motivates prospects to buy products or services can positively impact your bottom line. Specifically for small business owners, mass marketing is not a viable approach or strategy. Targeting your most likely customers is the key to long term success.

Boosting Customer Expectations

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Boosting Customer Expectations

customer retention

Customer expectations are higher than ever as a result of modern technology, the pressure is now on marketers to stay in line with tech-savvy, always-on consumers—or risk getting annihilated  by the competition.

Retaining Loyal Customers

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Retaining Loyal Customers

customer satisfaction

Recognize. Resolve. Retain.
 The three steps in customer retention are recognise, resolve and retain, if you follow those steps every time you will put yourself well ahead of your competitors and never give them a chance to steal your loyal customers.
 
Great retention starts early, it’s already too late when the customer makes a complaint. 
 

What are Internal Customers and why provide excellent internal customer service

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What are Internal Customers and why provide excellent internal customer service?

 Internal Customer Service
External Customers
 
All Businesses are aware that external customers are very important to the success of their business, as it is the external customer that provides a revenue stream through their purchases. Satisfied external customers will possibly make repeat purchases as well as referring your business to other people they know. A customer that suffers a negative experience with a business, such as being treated rudely by an employee, can also hinder a business by advising others not to use its services.

Why is Customer Satisfaction Important?

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Why is Customer Satisfaction Important?
customer satisfaction
 
Customer satisfaction is a term often used in marketing which measures how products or services provided by a company meets or surpass a customer’s expectation.
 
Customer satisfaction has always been and is still very important because it provides marketers and businesses with a metric that can be used to manage and improve services.
 
In a survey carried out with almost 200 senior marketing managers, over 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.
 

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