15 Quick Tips About business networking
15 Quick Tips About business networking
If you are a manager or business owner it is your duty to engage with potential contacts on a regular basis. Whether you are in sales, customer service or manufacturing a product there is always going to be an end user and the user is expected to have some knowledge of the business or person they are doing business with.
With the vast resources available to end users today it is best practice to get your name and brand out to your potential customer so as when they are ready to do business, your brand will be fresh in their mind. Whether it is immediate, next month or even in a year or two the end user is in need of your product or service, ensure they are aware you exist.
Here are some simple platforms for you to use to get your name and brand in front of the end user of your product or service.
“In searching for a meaning to business networking I believe this is the best description I could find on Wikipedia A business network is a type of business social network which is developed to help business people connect with other managers and entrepreneurs to further each other's business interests by forming mutually beneficial business relationships. There are several prominent business networking organizations that create models of networking events that, when followed, allow the business person to build new business relationships and generate business opportunities at the same time. A professional network service is an implementation of information technology in support of business networking. Chambers of Commerce and other business-oriented groups may also organize networking activities.”
1. Using LinkedIn as a platform for promoting your brand
LinkedIn is a professional business network I have used for many years and it gives you access to thousands of potential contacts across the world. You also have access to LinkedIn groups where you can join into conversations or even start your own group and create conversations. As networking is all about awareness this platform is an excellent way of ensuring your potential customers get to know you exist and over time will trust you as a provider of the service or product they need.
“Searching for information about LinkedIn Wikipedia has lots of information about LinkedIn and this is just a small piece I want to share with you, LinkedIn (/ˌliŋkt.ˈɪn/) is a business- and employment-oriented social networking service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. As of April 2017, LinkedIn had 500 million members in 200 countries, out of which more than 106 million members are active.
2. Using Facebook as a platform for promoting your brand
Facebook is known as a social network where people across the world connect with each other and without a doubt, it is a widely used platform for businesses to sell their services and products. Some companies run their business on Facebook and do very well financially and in some cases do not have any other social presence, not even a website. If you have a Facebook personal profile I would recommend you set up a business page and have some professional pictures of your business or service aswell as some videos. Also describe clearly what you offer and how people can contact you.
Subsidiaries of Facebook are Instagram, Messenger, WhatsApp and Oculus VR and in 2016 Facebooks net income was recorded to be $10.2 billion.
There are numerous courses available through social media training companies aswell a large number of free online courses out there for you to learn more about promoting your brand on Facebook.
Here are some simple tips for networking
- Join your local chamber and or business network group and attend their free events
- Post blogs weekly or monthly and do stay consistent with the blogs you post, eg if you make furniture blog about furniture or associated products
- Post regularly on Facebook and have a Facebook business page
- Like other Facebook pages and post comments
- Post on LinkedIn regularly and have a professional LinkedIn page that you regularly update, as every time you update your page others will see the update
- Have a YouTube channel and post videos regularly about your product or service
- Share YouTube videos on Facebook and other social media channels
- Join a local charity as a board member and do some local voluntary work
- Do have an elevator pitch ready to best describe your business or service
- Always let people know how best to contact you, email, phone etc
- Don’t be timid
- Listen and learn from other business people
- Don’t expect something for nothing
- Always follow up on people you met face to face or socially on LinkedIn or Facebook
- Stay focused and be patient as things will not happen immediately, follow the know, like and trust motto
For people to do business with you it is important they know who you are, what you do and how to contact you as basic rules. After that, they need to know they can trust you and some testimonials will help aswell as examples of work you have done.
Management and Sales Training Specialist
- Management Skills
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